UNDERSTANDING USER DESIRES: THE VALUE OF EXTENSIVE INTERVIEWS

In the dynamic realm of product design, comprehending user needs stands as a paramount objective. To truly grasp the core of what users seek, in-depth interviews emerge as a potent instrument. These structured conversations delve beyond surface-level responses, enabling researchers to discern the underlying motivations, challenges, and aspirations

User interviews are a powerful tool for receiving valuable insights into your customers' needs, behaviors, and goals. By conducting in-depth conversations with real people, you can discover hidden patterns that determine their interactions with your service. These discussions allow you to directly listen to your users, obtaining authentic data tha